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DermaProfi

Dermatology and cosmetology center · Client website

A company video, a series of short vertical videos for Telegram (skin myths, a tour of the clinic, how different kinds of light work) and the road to the brand mascot: from the first ideas to the chosen Shprima, a casting and a catalogue of her moves.

Main video

About the clinic2:26In Russian · translation coming soon

Vertical videos

3 skin myths0:27In Russian · translation coming soon

Dermi inspects the clinic0:27In Russian · translation coming soon

A look inside the clinic0:26In Russian · translation coming soon

Light heals in different ways0:28In Russian · translation coming soon

What bothers your skin?0:27In Russian · translation coming soon

How to find us0:34In Russian · translation coming soon

Mascot casting10 finalists in motion · 1:47In Russian · translation coming soon

Shprima 2.0 — move cataloguethe chosen mascot: 32 moves for videos · 2:19In Russian · translation coming soon

How we chose the mascot

Seven stages from the first ideas to the chosen Shprima — each mascot shown twice, with a line on why it appeared and how it differs from the earlier ones.

Stage 1 · First ideas — Stage 1 · First ideas5 mascots

Stage 2 · Luchik becomes a buddy — Stage 2 · Luchik becomes a buddy3 mascots

Stage 3 · Gentle series: syringes — Stage 3 · Gentle series: syringes5 mascots

Stage 3 · Gentle series: cannulas — Stage 3 · Gentle series: cannulas5 mascots

Stage 3 · Gentle series: Luchik — Stage 3 · Gentle series: Luchik5 mascots

Stage 3 · Gentle series: laser buddy — Stage 3 · Gentle series: laser buddy5 mascots

Stage 4 · Syringe ballerina: styles 1–5 — Stage 4 · Syringe ballerina: styles 1–55 mascots

Stage 4 · Syringe ballerina: styles 6–10 — Stage 4 · Syringe ballerina: styles 6–105 mascots

Stage 5 · Ballerina with a syringe — Stage 5 · Ballerina with a syringe5 mascots

Stage 6 · Shprima 2.0 from the clinic’s sketch — Stage 6 · Shprima 2.0 from the clinic’s sketch5 mascots

Stage 7 · The choice: Shprima 2.0 — semi-cartoon — Stage 7 · The choice: Shprima 2.0 — semi-cartoonthe chosen mascot